Jonathan Reid is GM of Portakabin’s Event Hire Division in Scotland.  Through his involvement in the Dynamic Leader programme he transformed his divisions results (see quote below).

How did he do it?

He quickly realised that his direct and fast paced management style and behaviours were not engaging and allowing his team to contribute. This meant he was constantly in fire-fighting and problem solving mode. Early in the programme he started to change how he communicated with and led his team. They started to understand what was expected of them take ownership and responsibility for goals actions and results. With fewer ‘fires’ started and fewer problems to be solved he began to change his focus to working with clients on future opportunities.

Why did it work?

He simply provided his team with the goal clarity, support, freedom, he used the tools we worked with him on to coach and develop individuals and the team. Now everyone knows their role, how they fit in, the goals, what the customer needs and wants and why. This allowed him to change his focus from a manager of activities to a leader of his Division.  

Of his involvement in The Dynamic Leader programme he said:

"My participation in The Dynamic Leader programme was fortuitous in its timing - changes and improvements were required in my business and the financial results obtained throughout my year of study speak for themselves - turnover up by 27 percentage points, gross margin up by 10 percentage points.  This has been a wonderful year and without doubt my participation on the programme has been the major factor in obtaining these improvements"

"Thank you ChangeMasters!"

Jonathan added in July 2008 :

"We are now a full year ahead of our strategy commitments in terms of turnover, introduction of new products and more importantly, gross margin."

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